Episode Transcript
[00:00:02] Speaker A: Okay, I have.
We're here with Mark Leslie, the fave. And he is going to, you know, the before and after picture. Right. Like this is the before picture. So my.
[00:00:17] Speaker B: Look at my abs.
[00:00:17] Speaker A: Now look at me. I work out.
[00:00:25] Speaker B: Okay.
[00:00:26] Speaker A: Oh, that's. That's better.
[00:00:27] Speaker B: Honest. I like this too.
Look at my muscles.
[00:00:32] Speaker A: We swear we're authors. I swear. So Mark is a nonfiction author, but also a fiction author. You're probably a fiction author and sometimes a nonfiction author. But because I've been. I've been all on YouTube, all about the YouTube and so I've been looking for people, I want to hear what they're doing. Fiction wise, like fiction authors. What are you doing on YouTube? And so Mark and I were just talking and you're doing some stuff and. And remember this is the before picture. And so we're going to see what he's doing and we're just going to kind of talk through it and then we will connect with Mark again in, I don't know, a month and see how you're doing and we can check out things.
[00:01:07] Speaker B: Yeah, this might be called the how not to do it. So just watch what I'm doing and just don't do what I do and you'll probably be okay.
[00:01:14] Speaker A: How not to do this. Warning. Warning.
All right, so before screen. Oh, yeah.
[00:01:20] Speaker B: Before I share my screen, I do want to let you know. So I have been on YouTube for like 10 years or more. More probably. I created my account and started loading stuff at least a dozen years ago.
[00:01:31] Speaker A: Wow.
[00:01:32] Speaker B: It is completely like me, which is all over the freaking map because it has parody videos, dad jokes, goofy things I think are funny.
It has my Stark Reflections. I've been running for eight years. It has the audio of the Stark Reflections podcast. It has the occasional video when I've had the time to edit something nice to put up there. It has started playing with shorts in the last six months and it had like. I did a thing called Free Friday Frights for years. Every Friday I would go live and stream and either read one of my short stories or if it was because my.
The audio rights example from books that are traditionally published. I would talk about a particular ghost story and sometimes I did it on location at a haunted locale. And I did that for a long time thinking, oh, consistency. Free Friday Frights.
Every second week. It's fiction and nonfiction, so I could play off of both.
But now I also have like nonfiction for writers where I've done videos such as how to. How to Prepare for a Radio Interview. You Know, like, things you need to consider because I've done hundreds of them. But anyways, so all that being said, I am a big, giant mess of exactly who Mark Leslie Lefebvre is, which is multitudes of chaos and random crap. So
[00:02:59] Speaker A: you're either talking to the perfect guy or the perfectly wrong guy, because I am totally fine with that. And you're gonna get.
[00:03:06] Speaker B: I thought that was something I was doing wrong.
[00:03:07] Speaker A: No, no. Well, see, and I'm not saying it's right, but I'm just saying it's also what I do. And I think I'm totally fine with that because other people are gon. No, you should have, you know, five distinct channels.
Right. Because that's your market for your dad jokes.
[00:03:23] Speaker B: I thought that was something I was doing wrong, so maybe I'm. But anyways, I appreciate your insight. So let's. Let's take a look at my channel.
[00:03:31] Speaker A: Just the one word to solve that is playlist,
[00:03:37] Speaker B: which I've tried to do playlists as well. So let me show you what I've done so we can. Here we go.
[00:03:42] Speaker A: Shield your eyes. Shield your eyes.
[00:03:44] Speaker B: Just a warning, people. Okay, so I'm going to see it.
This is my dashboard, my YouTube studio. So I finally, after, you know, 15 years, finally got over a thousand subscribers. I thought it was a thousand, but it was 500 to get to paid. I thought it was a thousand.
[00:04:02] Speaker A: For some reason, they changed it. They've been. They keep. They keep reducing.
[00:04:06] Speaker B: So good. And I hope they keep producing, too. So I can see some summaries. So this was me. This was a short I did yesterday.
That was me mocking. I don't know if you've seen the CEO bite the Big Mac thing.
[00:04:19] Speaker A: Yeah, yeah, yeah, yeah, Right?
[00:04:21] Speaker B: So I thought it'd be fun. I took a couple. The CEO of Stark Publishing, my publishing imprint, and I took a couple of my books and pretended to eat them.
And I was mocking the CEO of McDonald's because I thought, what the heck? Anyways, that's just a goofy thing. And that probably got more views than the average. Whatever.
So when I look at my content.
So where should I drive? Like, where do you want. And I'm going to.
[00:04:46] Speaker A: Let's go over to content on the left.
[00:04:48] Speaker B: Go over to content. So when you go to content, we have. I mean, we have lots of videos because I've been doing it for a long time. This is one I started to load, like a short clip from a recent interview, but I haven't pushed. And then this was the actual interview. 34 minutes.
This is my fiction here, which is a short story I published last week. The Exquisite Taste of a Book Age Skull Horror Story.
[00:05:13] Speaker A: And that when I look at the views on that.
[00:05:15] Speaker B: Well, I did pay. I thought I'm going to pay a bit of money and test that out just to see what I can get. And then this is pretty typical of my audio only podcast feeds and.
Okay, yeah, go ahead.
[00:05:29] Speaker A: Sorry, I'm going to. I'm trying not to interrupt every five seconds, but do you also.
So you have.
Does the RSS pull in your podcast
[00:05:38] Speaker B: feed automatically from Lipson? Yeah.
[00:05:41] Speaker A: Okay, great, great. Because.
And this is again one of those things where I don't do it, but I know a lot of people listen to, to podcasts on YouTube, like via YouTube.
[00:05:50] Speaker B: Yeah, that's why I did it. I mean, I only get, I mean 99 of my listeners listen via whatever podcast they get it on.
[00:05:58] Speaker A: Right.
[00:05:58] Speaker B: But you know, you know, 15, 16, 18 people will, will catch the full episode on YouTube because YouTube's a search engine.
[00:06:07] Speaker A: Right, Right, right.
[00:06:09] Speaker B: So I've done little things like clips, samples of, from, from different audiobooks, parody videos. This is something, a live thing I did at Superstars writing seminars a few months ago.
This is another video in our clip, a teaser clip from video interview. I did the Canadian Werewolf in New York teaser and then I did the full novel. Right. This is like the six hours. And I did after I had it up for a while and I had like maybe 200 views, I actually went and paid for some ads just to try to get more, more, more views.
[00:06:46] Speaker A: Well, I've done a little the, the ads world.
I mean, you and I can both talk old school stuff and how it used to be possible to not.
But I'm not sure there's an industry anymore or a platform that where pay to play does not improve things. And you might even go as far as saying even possible without pay to play. Unless you're a rock star or whatever.
[00:07:14] Speaker B: Yeah. So let me. I mean I can quickly just show the promotions because I thought, you know what, I'll throw a few hundred bucks at this. So I went into promotions and what I can see is so the promotions are. I did this author strategy which was a short clip from an interview I did for someone else's podcast.
And so far I paid $6 and had 6,000 impressions for my short story.
I love this story. The exquisite taste of a book age skull because it's just all dark, dark humor about a book nerd and skull collector all merged into one. It was A challenge from a writing class I took a few years ago from Dean Wesley Smith.
[00:07:50] Speaker A: Scroll right a little bit because there's more columns we're not seeing.
[00:07:53] Speaker B: Oh. Oh, my God.
Really?
Oh, yeah. The views is what's important. Right. So I have impressions with views, but I got no new subscribers.
[00:08:03] Speaker A: Okay.
[00:08:04] Speaker B: And when you actually look at the average view, that's where you're like, oh, people looked at it for a second, you know? Right. So.
[00:08:10] Speaker A: Right.
[00:08:11] Speaker B: But again, I'm getting more views on it, which never hurts. So when I actually.
[00:08:15] Speaker A: Absolutely, absolutely.
[00:08:17] Speaker B: When I go to look at the promotion details, the views, I guess I can look at views in this country. Total budget. Right. So 50 bucks, you know.
[00:08:29] Speaker A: Yeah.
[00:08:30] Speaker B: And I've spent this much money on it, etc.
[00:08:32] Speaker A: Right.
[00:08:32] Speaker B: So when I. When I think I go to. How do I go to the video itself? I have to go to content. Right?
[00:08:39] Speaker A: Yeah.
[00:08:40] Speaker B: I go to that content. I have to scroll down because I posted it a while ago.
Canadian Werewolf. If I actually go there and I look at. No, I have to look at analytics. Right.
[00:08:51] Speaker A: What are you looking for?
[00:08:52] Speaker B: I'm trying to see, like, how many viewers, like, how long did they watch for?
So obviously I started paying for views on Saturday, March 7th. Oh, my views went up.
[00:09:04] Speaker A: Look at that. Yeah. Awesome. Right?
[00:09:07] Speaker B: So, yeah, and again, I'm just playing around my top content.
[00:09:11] Speaker A: You know, what's fun about.
Obviously, I'm deeply into YouTube these days, but I think what's fun about YouTube ads, because we. What we just saw is. Is how simple it is. I mean, I don't know how much you've. You
[00:09:26] Speaker B: can go in and. And say, okay, show this to people who like books.
[00:09:30] Speaker A: Yes. You know, and so as compared to Facebook ads or Amazon ads, where you need like a PhD in, you know, analytics to figure those things out.
This platform is so simple. And I could show you a few more things if we want to come back to that.
[00:09:42] Speaker B: Thank you. I would love that.
[00:09:45] Speaker A: But this is fun. This is really fun to see here.
[00:09:47] Speaker B: Yeah. This is kind of what. And I think when. When I actually look at the engaged views. Right. So it's up so, you know, 403% more than the previous month. So that's good.
I've gotten more likes. That's good.
[00:10:00] Speaker A: Yeah, yeah.
[00:10:01] Speaker B: How viewers have found me. Well, obviously a lot of them are going to be swiped away, so, you know.
[00:10:06] Speaker A: Right.
[00:10:06] Speaker B: Stayed to watch 43%, which I think is not too bad. Obviously, a lot of them are YouTube advertising lately.
[00:10:13] Speaker A: Yeah. But that's not bad. I mean, I have Some where I do ads, it's like 99% came from advertising. Like. Okay, okay. So much for, you know, organic.
[00:10:24] Speaker B: So that's kind of like when I look. When I look at some of. Some of the overview, at least I'm seeing. I'm seeing that. I think there was something else that.
I mean, the shorts again, I started doing, like using Opus Clip and doing shorts Headliner. I create teasers for episodes and then
[00:10:40] Speaker A: I would have shorts. Hey, I want to show you one trick on shorts. I don't know if you're doing. So if you. Is there a short.
So here in the shorts. And then the short is a short of a longer video, right? Yes, usually. So could you.
[00:10:58] Speaker B: And I usually use Opus clips to make them.
[00:11:01] Speaker A: Okay, awesome. I love Opus clip. I use it every day. So in. In here, though. And if. And if anybody watching has a less manual way to do this, please tell us. So can you pick one of these shorts that you know comes from a full video? Or maybe all of them, but can we.
[00:11:18] Speaker B: Okay, so here the harsh truth about success.
[00:11:21] Speaker A: Okay, so that's. Let's edit that. Or I think either you can click on that or you can click on.
[00:11:26] Speaker B: Click on that to edit.
[00:11:28] Speaker A: Yeah. So here there's a really important manual thing that we gotta do. We don't have to do it, but I will show you the difference.
So if now, in fact here I'm gonna show the audience the difference of what happens. So right now, if you click on video link, the blue link over there to your right of your cursor. Yeah, just click on that and that'll open the short in a new tab. In a new tab.
[00:11:53] Speaker B: Yeah.
[00:11:54] Speaker A: Okay. And you can pause it or whatever.
So here. So now.
So right now.
And this could be different because we're on a browser, but I'll explain what I'm talking about in a minute. Okay, so currently there is nowhere to click or tap to go. Right. I think you can click on. And you don't need to do it.
[00:12:17] Speaker B: Even though I did. Whoops. Even though I did a comment.
[00:12:21] Speaker A: Right, right. And I think comments. Even if you put a link in the comment. I don't.
[00:12:25] Speaker B: Yeah, it doesn't. Sometimes that is anywhere.
[00:12:28] Speaker A: Right, so now let's go keep this open. And then let's go to video details again.
The other tab open.
[00:12:35] Speaker B: Oh, get out of here. This is so sexy.
[00:12:37] Speaker A: And so now scroll a little bit to the right and then down.
We're going to see related video.
See related video. So this is which video. Which longer video did this Come from?
[00:12:51] Speaker B: Oh, it didn't come from my channel. It came from someone else's.
[00:12:55] Speaker A: Oh, okay.
[00:12:56] Speaker B: I can still add a link, right?
[00:12:58] Speaker A: Well, no, no, you can't because you can't add it to someone else.
[00:13:02] Speaker B: Let me pick one.
[00:13:03] Speaker A: Let's go pick another one.
[00:13:04] Speaker B: Okay, so let me pick.
Yeah, this one here.
[00:13:08] Speaker A: Okay, so this is. This came from one of your videos,
[00:13:13] Speaker B: but I actually have two related videos. I have the audio only of the full episode and then just the interview portion.
[00:13:19] Speaker A: Okay, so we can choose in a minute which one we want it to go to, because you can choose what you want. So here we need to find the full video, if that's the one.
[00:13:27] Speaker B: Great. Yeah.
[00:13:28] Speaker A: By the way, this gets trickier when you have a gazillion videos and you got to find the related one because it's. It's just like a. The search isn't that friendly.
[00:13:35] Speaker B: Okay, so if I go back and I want to look at. So I want to say this, right?
[00:13:40] Speaker A: Yeah. Okay, well, yeah, go ahead and save. And now click blue.
And now and pause. So now do you see the triangle under your icon? The power of stories to instill that is now a link, a clickable link. So now it opens the main video.
[00:13:58] Speaker B: Oh, that's beautiful.
[00:14:00] Speaker A: Oh, my gosh.
Yeah. This is one of the few ways where you can make a short clickable or tappable even, because.
[00:14:10] Speaker B: Yeah, otherwise you can't see. Because I have, like, I have time to go, oh, it's from this video. I don't need to do that. All that stuff. I can just put it there.
[00:14:20] Speaker A: So the challenge is. And you're talking to a guy who does clip me, who does opus clip on like every half hour video. I do. Meaning that that is one long video. And there are 30 clips. And I publish a few videos per week, which means. That means.
Call it three. That means at least like 90 shorts being published on my channel. Not every. Well, it's every day, but I'll spread it out for like 30 days. And that means I have to manually go in to each short and then remember which long video it was and see related video. Find it, save, go. However, I think this is. I think this is one of the things that's so worth it.
[00:15:05] Speaker B: Yeah. So I'm going to do it for this one. So this is the teaser video with talking. Talking to Roz Morris. And so when I go to related video, I just have to go to this one and I'm done, right?
[00:15:18] Speaker A: You're done.
If that's the one where it came From. Or that's the one where you want it to go. Yeah, it's manual labor. I think there is a like paid plugin by one of those, like YouTube, like TubeBuddy or Vid IQ. Yeah. But look how hard.
[00:15:33] Speaker B: Look at how easy this is. I go to video.
[00:15:35] Speaker A: Yeah.
[00:15:36] Speaker B: And I find the interview I did with Tanya a few weeks ago. And so this is the full episode here, I think. Yeah.
[00:15:44] Speaker A: So what's also interesting is if you have that like, you have that super long six hour audiobook, right? Yeah.
[00:15:52] Speaker B: I could do teasers.
[00:15:53] Speaker A: Yeah. If you do shorts or teasers, then you can do that. So let me, let me see. Okay, here's. I'm going to ask myself a question. I don't know the answer. It's always dangerous.
There are two. There's a few ways to make. Well, there's three ways off the top of my head to make a clip of a longer video. By the way, if anybody watching wants to know my entire strategy for YouTube, it's make long videos and then make shorts of the long videos.
That's kind of it. And do it on a. On a very consistent basis. That's been my success.
So. And this related video thing, because the shorts. Shorts are kind of like cheapies, right. They're just short. People just glance and scroll and swipe and they go away. And that's why what we just did.
[00:16:39] Speaker B: And they're great. I love it.
[00:16:40] Speaker A: But the power then is really when you take the time to go and find that related video because now. Oh, I love that short. Oh, look, it's part of a longer thing. Oh, look, tap. Now I can go watch the longer thing.
[00:16:53] Speaker B: Wait, how the hell did this get in here?
[00:16:56] Speaker A: Did you, did you just do that or did.
[00:16:58] Speaker B: No, I went to add it and
[00:17:02] Speaker A: I was like, oh, unless maybe you did it before or accidental or maybe
[00:17:08] Speaker B: I did it by accident.
[00:17:09] Speaker A: Yeah, because I don't think. I mean, if there's an automated way to do this, I would love to hear.
[00:17:13] Speaker B: Maybe when you, when you load a new video, maybe that's where.
Maybe that's. I don't know. Because that accident did it.
[00:17:21] Speaker A: Yeah.
[00:17:21] Speaker B: When I loaded. I don't know.
[00:17:23] Speaker A: Maybe.
[00:17:24] Speaker B: But you talked about playlists earlier and that's where I wanted to.
[00:17:29] Speaker A: Yeah.
[00:17:29] Speaker B: You know.
[00:17:30] Speaker A: Well, you know what's fun about this, Mark, is that we could, we could be on here for 10 hours and I could tell you all kinds of stuff. It's really cool. So one thing is I want to show a fun. I'll show you a fun trick. Is how you can make a thumbnail for the playlist. And it is not straightforward. You want to hear that one?
[00:17:51] Speaker B: Yeah. So playlist for a thumbnail. So yeah, selection which isn't just the pizza man.
[00:17:57] Speaker A: Exactly.
[00:17:57] Speaker B: So I have to go here.
[00:17:59] Speaker A: It's either there or it's what does give us.
[00:18:03] Speaker B: Oh, hang on, let me go back to dot, dot, dot.
[00:18:08] Speaker A: Yeah. Okay. This sounds really weird, but edit on YouTube because currently we are in YouTube studio.
Now where we are is YouTube for whatever weirdo reason. So here, this is amazing because you can do a few things in here that you can't do in studio. So for example, the little icon, the little pencil by the pizza man image up there. Keep going up, up, up. That one right here. So this is where you could replace the.
And make a nice like title slide for the playlist.
Super clear, super obvious. This is the playlist. This is fiction by Mark Leslie.
And you could design it in canva. Whatever. Make it nice and pretty. If you want to really be consistent with your branding, then your playlist thumbnails could be consistent.
[00:18:56] Speaker B: I love that. Yeah. Because otherwise it just takes your top video.
[00:18:59] Speaker A: Yes. So speaking of your top video at the top, you see it says manual.
Manual is the way it's currently being sorted.
Now if this is something. If it's like a chronological thing you could do newest at the top or oldest, like either date added or date published. I don't know what the difference is.
Yeah.
[00:19:21] Speaker B: And then it'll. It's going to show.
This is going to show the full.
[00:19:27] Speaker A: Yeah. And so that thumbnail though will be permanent and won't. The thumbnail won't pull the thumbnail for the playlist won't change once you give it.
[00:19:37] Speaker B: Yeah. So now I need to add stuff to this playlist. So do I do this to add video?
[00:19:42] Speaker A: You can, yeah. There's many ways to do it.
[00:19:44] Speaker B: And then I can go back and say because I just added this horror story last week.
[00:19:49] Speaker A: Yeah.
[00:19:49] Speaker B: I'm going to add the exquisite taste of a book age skull, which is now the first video because it's the latest. Okay. So I can now just go in and add them from here, which is faster.
[00:19:59] Speaker A: Yeah, yeah.
[00:20:00] Speaker B: Okay. I love that.
[00:20:02] Speaker A: Shorts as well.
[00:20:03] Speaker B: And Cure for the Winter Wolf Blues.
[00:20:05] Speaker A: You know what's kind of fun is that you can add to your own playlist on Mark's YouTube channel. You can add videos from other sites, other YouTube channels.
[00:20:15] Speaker B: Yeah, I can do that. But yeah, no one else can, Mike.
[00:20:19] Speaker A: Exactly, exactly. But the only danger there is that like if they're watching a playlist then and they get to somebody else's video. Then of course, they might leave your play your site. That's fine.
So here, let me show you one more trick while we're here. If you go back up to date, published newest, that drop down to give the order.
[00:20:36] Speaker B: Yeah.
[00:20:37] Speaker A: And if you do manual, if for whatever reason you wanted to change the order manually, you do little hamburgers there, just drag and.
[00:20:46] Speaker B: Yeah, yeah, I knew. Thank you. That's a very handy thing to show people, though.
[00:20:51] Speaker A: And then one more thing on the left there by play all and then the plus and then the pencil in that left box.
The pencil edit playlist. Go in there and here. Oh, you have a description. Great. Most people don't even know where that is. So you have a title of your playlist fiction.
[00:21:09] Speaker B: Put a space there.
[00:21:10] Speaker A: And then you've got a description. So that's great.
Voting is new and it's interesting. Go ahead and do everyone.
[00:21:20] Speaker B: What does that mean?
[00:21:20] Speaker A: People can save? I'll show you.
Oh, they can upvote it. Yeah.
Which is like, why not?
Although it's a very new thing, I think it's even in beta and I played with it and I couldn't, as a user, I couldn't really figure out where to upvote.
[00:21:39] Speaker B: Yeah. Because I can see the upvote here. But like, nobody's voted because I just turned it on. So nobody's voted for anything yet. Yeah, but see, I want to. I want to manually move because a small boy with no face is newer than the pizza man.
Okay, it doesn't matter. I can play with that later. But if I go.
[00:21:55] Speaker A: But then you want to.
[00:21:56] Speaker B: Then you want to do manual newest. That'll put it in that order.
[00:22:00] Speaker A: Yeah, I think. And so now, without closing this tab, if you go upper left to your already open tab, the other tab open. And so then if you have. Now you can see the power of having consistent branding on these podcasts, on these playlist thumbnails.
That would be a nice overview. Yeah.
[00:22:21] Speaker B: Oh, then I can say. So the podcast is fine because it's podcast.
[00:22:25] Speaker A: Exactly.
[00:22:26] Speaker B: But then the free fiction. The free fiction was part of Free Friday Frights.
[00:22:30] Speaker A: Okay. I think.
[00:22:31] Speaker B: I think it was. Or it was just my.
Was it just me reading? Yeah, this is me doing the live reading.
[00:22:38] Speaker A: Okay.
[00:22:39] Speaker B: Of various fiction over the. Yeah, whatever. I think I did it for a year and went, oh, nobody's. Nobody's coming to my party. So I gave up on it.
[00:22:50] Speaker A: Okay, did you do. Let me show you.
If you go down to that super long one. I'm actually most interested in your super long one because this is one thing that I'm, I think also fiction authors. We talking about fiction authors here.
[00:23:03] Speaker B: And I tried AB testing, but I also got not enough people.
That's okay. I did that because I'm like, oh, okay, what. Here are the two different options, right?
[00:23:16] Speaker A: Yeah. Well, you can also do the thumbnail. You can change the thumbnail in adhd.
[00:23:20] Speaker B: Yeah, I didn't, I didn't bother changing the thumbnail. I just went with the automated. So I used. By the way, I use Camtasia. So this is just a static image of my book with the series New York Skyline. And I. And I use the little audio thingy. So when you're, when you're watching the video, just, just to show you. When you're watching the.
[00:23:39] Speaker A: When you're cool. I was wondering what.
[00:23:41] Speaker B: You probably can't hear it, but as it goes on, can you hear it?
[00:23:46] Speaker A: Well, I think from your speakers.
[00:23:47] Speaker B: Oh, from the speaker.
So anyways, this thing here that you see is. So when the book comes up, you also get the secondary. I just want to, I want to play it so you can see what it looks like.
So you see how it has the additional.
[00:24:06] Speaker A: Yes.
[00:24:07] Speaker B: As the additional thing. Because I wanted it to be an active video. The other thing that I've done just to show you was that in Headliner.
No, I used Camtasia for that. But I use Headliner and Camtasia and various tools like that. But when I want to go to. So let me look at the exquisite taste of a book age skull. I'm just going to. You can't see it, but I'm going to open it up in a new tab.
And so what I did is I used some of that. Right. So I have this whatever and then same thing.
[00:24:39] Speaker A: Right, Right.
That's either Headliner or Camtasia. I recognize it.
[00:24:43] Speaker B: That's Camtasia. Yeah.
[00:24:45] Speaker A: Okay.
[00:24:45] Speaker B: What I did is this image here and then may people again get upset with me because I did this. But I think I loaded the story because I have in NotebookLM, I've used that to source my own material, especially for my series, because it's kind of like, hey, I need to figure out where, like what page from what book this character appeared on or where are they from? Where did I say they were born? So I can be consistent when I'm writing. And so in Notebook I said create a slideshow of images based on the content from the story.
[00:25:18] Speaker A: I love it.
[00:25:19] Speaker B: So I created Pictures of this skull. Skull book collector. He collects skulls and bulls books. Skulls of people who read a lot of books.
And then so what happens is it has like a last great Uncle Nathan. There's nothing quite like the exquisite taste of a book age skull because that's his Uncle Nathan's skull. And so I have all these different images.
And so for the video, I spent way too much time, you know, getting. And it took snippets of various things from the story and you know what I mean? So I had like the various things and I wasted way too much time making sure that every minute or so, like this is one of my favorite riffs that I have in the story on. On the religion I grew up with. Take this skull and drink from it. This is the. My lifetime of reading and knowledge which has been given unto. You may sound like one of our. One of our saviors from. From Catholic scripture, but that was what uncle given to.
[00:26:23] Speaker A: This is fantastic.
[00:26:25] Speaker B: But I love the image. I love the image. And so I did that for a couple of my. I did that for a couple of my short story collections, like the.
Where's the. Where's the Poor Kid? The Boy with no Face. There's another horror story somewhere, the Boy with no Face. Maybe I published it so long ago that it's scrolls off the page, but.
[00:26:47] Speaker A: Okay, I have a pro tip for you. Yeah, let's go back to something that's a.
A red audiobook. Like either one.
[00:26:55] Speaker B: Like a long.
[00:26:56] Speaker A: A long one, or even that. Is that 40 minutes? Is that also a book?
[00:27:00] Speaker B: This is a 40 minute short story. Yeah.
[00:27:03] Speaker A: Does it have chapters?
[00:27:05] Speaker B: No. Oh, no, this doesn't have chapters. So something.
[00:27:08] Speaker A: Okay, let's go to the super long one.
[00:27:09] Speaker B: Then let's go to the Canadian werewolf one that has chapters. So.
[00:27:12] Speaker A: Yeah, so I want to show you.
[00:27:15] Speaker B: Let's go to Lovers. Lovers Moon has chapters, so we'll do that.
[00:27:18] Speaker A: Okay.
[00:27:18] Speaker B: Okay.
[00:27:18] Speaker A: And so can you scroll down in your description here? Because I just want to see if you have.
Keep going. Okay. You do not have YouTube chapters.
[00:27:28] Speaker B: No. How do we do that?
[00:27:30] Speaker A: Okay, so it's. It's really important and it really helps.
[00:27:34] Speaker B: Oh, my God, this would be so cool.
[00:27:37] Speaker A: I usually use. I will use the.
In fact, you could probably just do this. Okay, let me show you what I do and then you can see if you want to do it that way or if you have a better way. Okay. If you. In the video link over there to the right, the blue link for the video, click that.
[00:27:54] Speaker B: Yeah.
[00:27:55] Speaker A: And then you can pause the Video before it starts playing. And if you scroll down a little bit into the description and you're going to click more and then you're going to. We're going to find transcript. Show transcript with.
[00:28:08] Speaker B: Show transcript.
[00:28:09] Speaker A: Yep. And then on the right, it's going to be upper right. Yeah, there it is. Okay, so.
[00:28:15] Speaker B: Oh, my God, look at that.
[00:28:17] Speaker A: Yeah. So we want to.
So do you say or does the narrator say. Okay, there, I see it. Prologue. Okay. And does it. Does the. Does the narrator say somewhere, you know, chapter one?
[00:28:29] Speaker B: Yeah.
[00:28:30] Speaker A: Right.
Okay, so what I would do is I would copy this entire transcript.
[00:28:38] Speaker B: Okay.
[00:28:39] Speaker A: And then paste it into the best. Would be your favorite chat GPT of your choice.
[00:28:46] Speaker B: Okay.
[00:28:47] Speaker A: Okay. And this is. This is so long. This is going to be massive. So it might overwhelm your chat GPT or your. What's your. What do you use?
[00:28:57] Speaker B: Well, notebook.
[00:28:58] Speaker A: Notebook. Lm. Okay, so what we want to do then is we would want to paste it in there.
[00:29:04] Speaker B: Okay.
[00:29:04] Speaker A: And then say, hey, please make.
Please make. They call it YouTube, calls it a timestamp.
Please make YouTube friendly timestamps for this book.
[00:29:17] Speaker B: Let me see if I can.
Can I do that now? Why, why, why isn't it.
[00:29:22] Speaker A: Is it not selecting at all?
[00:29:24] Speaker B: Yeah, show transcript. No, I tried to. And then something happens. So let me go back up and select.
[00:29:30] Speaker A: Oh, if you select all and you get it to work then.
Because I have trouble with this.
[00:29:37] Speaker B: Select all. Okay. Copy.
[00:29:39] Speaker A: Oh, awesome.
[00:29:40] Speaker B: And now I'm going to go to notebook.
[00:29:42] Speaker A: Okay.
[00:29:43] Speaker B: Because I can go here. Right?
[00:29:45] Speaker A: Oh, look at that. Oh, wow. Oh, wow, that's cool. I didn't know.
[00:29:49] Speaker B: Yeah, so I added the. I added the. There's a thing you add to your browser.
[00:29:53] Speaker A: Nice.
[00:29:53] Speaker B: All right, so now I can say
[00:29:57] Speaker A: you got to give it the transcript or is it going to get it from the.
[00:30:02] Speaker B: Generate chapter.
[00:30:05] Speaker A: Call it a YouTube friendly timestamp.
[00:30:08] Speaker B: Can you create a YouTube friendly timestamp for denoting chapters? Yeah, Chapters in this audiobook. This is. By the way, this is the audiobook read by Julie and I, the authors, as opposed to the professionally narrated one. Oh, wow.
Which we did as a podcast. Um, but I was like, oh, I should just put it all in one file now instead of all these separate episodes.
[00:30:34] Speaker A: Well, this is a discussion I've been having lately. Is that. Do you chop up the book into chapters or episodes? Well, I did that first big file.
[00:30:43] Speaker B: Yeah, we did it first. We rolled it out over 30 weeks. You know, week by week. We had the. And then we had the opening. You're listening to Lovers Moon, a romantic comedy, urban fantasy, blah, blah, blah. And so what I did is I then took all the separate files and I went into Audacity and I got rid of. What I did do is I kept each chapter. I got rid of the intro and the conclusion, and then I used the bumper music that I'd paid for.
Oh, my God, there it is.
[00:31:07] Speaker A: Okay, so. Okay, that's right.
[00:31:11] Speaker B: But it doesn't have the timestamp.
[00:31:13] Speaker A: Yeah, we need that kind of surprise. Okay.
[00:31:16] Speaker B: Okay.
[00:31:16] Speaker A: So sometimes. Hang on.
[00:31:17] Speaker B: Would this help?
[00:31:18] Speaker A: Yeah.
[00:31:20] Speaker B: And I paste.
[00:31:23] Speaker A: Oh, funny.
[00:31:27] Speaker B: I'm nothing if not collaborative.
[00:31:29] Speaker A: Yeah.
[00:31:30] Speaker B: So wait.
[00:31:32] Speaker A: One little dorky trick I do is I ask it. And we can do that in version B if you want. I say, could you make in the timestamp add emojis?
And then it makes. Because when you hover over it in the actual video, you'll see it's just a lot of text for chapter. Chapter two is called, you know, the butterfly and the tree and the sandals.
But if you, you add emoji, it just makes it look. It adds a little bit more flavor than just sort of overwhelming amounts of text.
[00:32:03] Speaker B: By the way, I'm, I'm, I'm inserting it as a source because it obviously broke something here.
[00:32:08] Speaker A: Oh, okay. Yeah, so I'm. It's super long. It might, might need to do it in pieces.
[00:32:12] Speaker B: Yeah. I mean, poor computer. It got tired.
[00:32:15] Speaker A: Poor computer. So sleepy.
[00:32:17] Speaker B: It's. This is, this is like What?
[00:32:20] Speaker A: That's massive.
[00:32:21] Speaker B: 60,000 word book.
Oh, there's do. There's naughty words in it.
Oh, some open door.
[00:32:30] Speaker A: Shield your eyes.
[00:32:31] Speaker B: Open door.
Personal.
[00:32:33] Speaker A: Hey, you know what, Mark?
You know what's going on here is that I'm seeing that like this is super fun. I, I find I also really enjoy like looking over your shoulder here and I'm reminded how much I know about YouTube because I'm like, oh, well, you can do this and you do this and you can do this and don't forget that. And. Oh, what about that?
And we should. Then why don't we make.
Make a little. I know you're going. You're going away in a few days, but let's do this occasionally and see how you're doing. Check in because I again, I want to help fiction authors with YouTube. Right?
[00:33:06] Speaker B: Yeah.
[00:33:06] Speaker A: And me, non fiction guy. Still different. Yeah.
[00:33:09] Speaker B: Something that I have used notebook for.
[00:33:12] Speaker A: Yeah.
[00:33:13] Speaker B: When you. I've loaded a short story, loaded a book, loaded, whatever. So I use it to. For researching my own material and go, where did I say this? What page and you can. You can ask it where did like. Oh, perfect. It added this timestamps in.
[00:33:26] Speaker A: Okay.
[00:33:27] Speaker B: So it's done that. Which is kind of nice. I can save that. Okay, go ahead.
[00:33:32] Speaker A: Yeah, so let's copy that out. Sorry, I'm interrupting you. But, um, yeah, let's copy. I don't know. I don't know. The bullet points are going to make it messy, but so copy just that. Yeah. All the timestamps.
[00:33:45] Speaker B: Oh. And then it's. It's already done. The. I love that it gives you the.
[00:33:49] Speaker A: What is that?
[00:33:50] Speaker B: Footnotes.
So in the footnote, it tells me the page by default. I have it usually say, what? Because I load the PDFs, and I'm like, what page does this happen on? Because then I can go and look at the actual book and go, oh, yeah, it's right. Or it hallucinated.
[00:34:06] Speaker A: Okay. Okay, interesting.
[00:34:08] Speaker B: So now.
[00:34:09] Speaker A: Okay, so did you copy that? Yeah, yeah. And so just to show you what it looks like before, right now. Is this the one? Yeah.
As you see right now, when you scroll along that timeline, you don't see anything. Right. It says one big old long file. Yeah. Whereas now if you go over to. Let's go to video details in your tab, open on the left.
[00:34:33] Speaker B: Yeah.
[00:34:34] Speaker A: And then all the way at the bottom of the description, you can just make a few spaces and then paste
[00:34:44] Speaker B: get out of the City.
[00:34:45] Speaker A: Yeah.
[00:34:47] Speaker B: It didn't do the bullets, which is good.
[00:34:49] Speaker A: Yeah, that's good.
[00:34:50] Speaker B: And just save six, seven, eight, nine. Yeah. Okay.
[00:34:53] Speaker A: And I notice it gives, like, the millisecond or whatever that's called. So we'll see how that works, which is interesting. Oh, my God.
[00:35:01] Speaker B: Are you telling me this is gonna now show the chapters?
[00:35:04] Speaker A: Well, I'm. Let's see. Did you see. Yeah. Save, refresh, hover over.
[00:35:12] Speaker B: Maybe it takes.
[00:35:14] Speaker A: No, it should. It should do its thing, but.
[00:35:17] Speaker B: Oh, my God. Yeah. Look at that.
[00:35:18] Speaker A: Where, where, where? Oh, yeah, yeah, yeah. Okay. Yeah, there they go.
[00:35:23] Speaker B: Chapters. Yeah, it's got the chapters. Oh, my God. Chapter two.
[00:35:26] Speaker A: Gail.
[00:35:26] Speaker B: Oh, my God. This is. This is so sexy.
[00:35:31] Speaker A: That's really helpful too, right?
[00:35:33] Speaker B: Oh, my God. That's amazing.
[00:35:35] Speaker A: Yeah.
[00:35:35] Speaker B: Wow.
So I also, for this one, I also did a whole bunch of images.
I also. I went to Grok and I created, for example, just to show you. I created.
I animated some of the covers because I thought it would be funny.
[00:35:56] Speaker A: This is great.
[00:35:57] Speaker B: Yeah.
Romance, right?
[00:36:01] Speaker A: This is amazing.
That's great. Look at that.
[00:36:05] Speaker B: I just had fun. And again, I spent way too much time taking these short videos And I think.
[00:36:11] Speaker A: Yeah, wow. Okay, I want to show you one more trick and then we're going to stop because I. We can do this for hours and we should just talk again soon.
[00:36:19] Speaker B: All right?
Okay.
[00:36:22] Speaker A: Okay.
[00:36:24] Speaker B: Michael. Kissing.
[00:36:25] Speaker A: Awesome. All right. All right, that's perfect. So let's stay there.
And there are like, there's many different ways to clip a longer video. I'm going to show you one of them right now. So if you go scroll down a little bit under the video.
Oh, look at that. It's a chapter and then up and then dot, dot, dot above a little bit.
So there's different ways of clipping. This is one way. So this way is very limited. And over there in that, not very easy to use. Little bar and red line and stuff.
You can make it shorter, longer, whatever. Okay.
[00:37:01] Speaker B: Right.
[00:37:02] Speaker A: And so you'll pick your thing you want.
Okay. So it's from here to there.
[00:37:08] Speaker B: Okay.
[00:37:09] Speaker A: And then that little, you'll. That unwieldy blue box.
[00:37:14] Speaker B: Seconds. 10 seconds. Okay. Yeah, I think I hate that it keeps playing. All right, so now I should.
[00:37:20] Speaker A: So just pretend that this is the exact clip you wanted because don't add a title. You have to give it a title. Yeah.
[00:37:26] Speaker B: Test clip.
[00:37:27] Speaker A: And now share clip.
Okay, so what's going to happen is that this clip doesn't really exist.
Oh, it's like in that link.
Yeah, it's only in that link. But the beauty of this clip is that if you hover over. Yeah, right. Hit pause and then hover over. See, it says watchful video or view chapter. Right, or view chapter. So this is the beauty because it's truly integrated in your long video.
[00:38:00] Speaker B: And so this doesn't share it to YouTube. It just creates a clip that I correct. And then it brings people.
[00:38:07] Speaker A: It's great for social media.
[00:38:08] Speaker B: On the socials.
[00:38:10] Speaker A: Yes. And you can share. Hey, here's a 10 second clip of my thing. Go check it out. Right. And then it takes no effort to watch the whole thing.
So let me show you why this is good for this. And let me. I am going to show you one more thing. If you go.
I don't want to. I think we already have a tab open where we're editing this video. Is that the tab way on the left?
[00:38:32] Speaker B: Yeah, this one here.
[00:38:33] Speaker A: Okay, let me show you another way we can clip. That is a totally different kind of clip. And then we're going to stop. Yes, right there. Clips. Okay, so what this does. Go ahead and do. Create video clip.
[00:38:46] Speaker B: Right.
And this one goes into like standard editing.
[00:38:50] Speaker A: Yes.
So this Is great. And it is what it is.
And it'll. Because you. This is such a massive long text. So if you go.
[00:38:58] Speaker B: So I could do something like this.
[00:39:00] Speaker A: So it's. It's super unfriendly. If you go over to prologue and click and not and just upper left. Click on prologue and just wait a sec.
Click and give it a sec there a new start here.
[00:39:16] Speaker B: Okay.
[00:39:18] Speaker A: And then I know we're just messing around here. So if. And then go click somewhere else.
Some ending point.
[00:39:25] Speaker B: Actually do something that might be useful.
[00:39:27] Speaker A: Okay. Okay.
And then we're going to click on that last word and we're going to say end here.
[00:39:34] Speaker B: Okay.
[00:39:35] Speaker A: Hang on.
[00:39:35] Speaker B: I just got to get finished. Get the end of our dialogue. Okay, well I don't need this to be.
Why don't let me just go here.
[00:39:45] Speaker A: Okay, great. Click. Wait.
[00:39:48] Speaker B: And then I go end here.
[00:39:51] Speaker A: Okay.
[00:39:51] Speaker B: And that will create.
[00:39:52] Speaker A: So now you can see you got your clip.
And then you can do. This is what you want. Great. And then we can do. Yeah, you can see it there.
[00:40:00] Speaker B: Yeah.
[00:40:00] Speaker A: And you'll see it. And then create draft.
So there's a big difference here in what we compared to what we just did.
What we just did. That is like. It's kind of like a short. When you have that related video. So this is the previous one is embedded in your other one. Watchful video.
Easy to share.
This thing, what we just created is its own thing.
[00:40:26] Speaker B: So test.
What should I do? Test. Teaser clip.
[00:40:30] Speaker A: Yeah.
[00:40:31] Speaker B: From Lovers Moon.
[00:40:32] Speaker A: Yeah.
And so it's just different. Right. The downside is that this has no relation to the full video.
If somebody's going to watch this, they have no idea it came from the full video.
[00:40:49] Speaker B: Right.
[00:40:49] Speaker A: Right. And I'm pretty sure down below we can't say related video. I think.
[00:40:54] Speaker B: Yeah. So let me just quickly just. Okay. Okay. Listen to the full book here.
[00:41:00] Speaker A: And then you could put in the link.
[00:41:02] Speaker B: And I put in the link here because this is a regular video. So I can just go.
[00:41:06] Speaker A: Right.
[00:41:07] Speaker B: That's French.
Like this is what I said, by the way. Get added to a playlist. If I want. I default kids.
[00:41:14] Speaker A: Okay.
And it doesn't. So go ahead and do next.
And this is all fancy stuff. We're not going to do right now.
[00:41:22] Speaker B: That up right now. Copyright. It's going to do a check. That's fine. And public.
[00:41:27] Speaker A: Great. Okay. And then publish.
[00:41:31] Speaker B: But where do I. Where do I do the related. I have to wait till you don't.
[00:41:35] Speaker A: And that's the downside of this thing.
So this is its Own separate video.
And then if you go over to content on the left, which you can't see, but it's like the.
It might be.
Nope. Oh, we're in the video way up top, left the arrow. Let's go back to the dashboard.
[00:41:58] Speaker B: Yeah, this is processing anyway, so.
[00:42:00] Speaker A: And then videos. So there it is. So now it will be a new video on your site right now.
[00:42:08] Speaker B: I can still go add the related thing later, can I?
[00:42:11] Speaker A: I don't think so, because I think. I don't know. Let's find out.
No, because related is only from a short.
[00:42:20] Speaker B: Oh, so this is. And so. Yeah. Okay.
[00:42:23] Speaker A: So this is like a regular video.
[00:42:25] Speaker B: Has to be. It can't be 16 by 9. It has to be 9 by 16 or something. Yeah.
[00:42:30] Speaker A: Or in classified by YouTube as a short. So. So the one we just did, I haven't really found the use. Like, why do I want this? Do I want. This is a short. It's a clip from an existing video, but it doesn't link to the old video, at least not automatically.
I don't know. So I haven't really found the real
[00:42:49] Speaker B: reason why to do this content. So imagine somebody doesn't have Opus clip.
[00:42:55] Speaker A: Yes.
[00:42:56] Speaker B: They may want to use this to make short clips of big. So. Oh, I said something cool here. Right? Or this is a Right.
[00:43:02] Speaker A: Although they're not. It's not a short, though. It's not going to come up in the Shorts feed. And it's not technically short, but it
[00:43:07] Speaker B: still will be a short video.
[00:43:10] Speaker A: Yes.
Thank you. Yes, it is not a short. But it is a short.
[00:43:14] Speaker B: But it's a short video.
[00:43:16] Speaker A: Yeah, yeah, yeah.
[00:43:17] Speaker B: Okay. I like that.
[00:43:19] Speaker A: Okay. Wow. Okay, we need to stop because I
[00:43:21] Speaker B: like, I see this screen 10 minutes.
[00:43:24] Speaker A: Yeah, I think so. But I. It's funny because I see the screen and I totally geek out. And I think, like, yeah, we could do this and we can do that and we should do this too. And what about that?
[00:43:33] Speaker B: So you're very much like me. Let's do it all.
[00:43:37] Speaker A: Yeah, I know, I know. It's fun.
[00:43:39] Speaker B: Like we're Muppets just running around the stage like, Okay, okay.
[00:43:48] Speaker A: That was way too much fun.
[00:43:50] Speaker B: This.
[00:43:50] Speaker A: This was. No way. Okay, we said that supposed to be like a before, before and after.
[00:43:54] Speaker B: You just. You just coached me through how to do a bazillion cool things.
[00:43:58] Speaker A: Yeah. And. And the crazy part is I know how to do 9 billion more. Right.
So let's keep talking about this because as I was saying earlier, I'm looking to help fiction authors with YouTube and how to do stuff and why you would want to do this and why you want to do that, but already one thing you did. I haven't even done this yet because I've been trying to figure out how best to do it, but I think you already did it. And that's the long, the super long audiobook. But what you did and you, you, you gave away the secret potion. Because the secret potion is. It just takes a long time because you have, you have different video for different chapters.
[00:44:36] Speaker B: You have to.
[00:44:38] Speaker A: Yeah.
[00:44:38] Speaker B: Took me hours to do. And I should have like all the video clips. And Paul Arduan, our good friend, what he does is he gets a bunch of images that he's licensed or whatever.
[00:44:49] Speaker A: Yeah.
[00:44:49] Speaker B: Like maybe it's the book cover, maybe it's the city it's set in, Whatever. And he just goes 12 of them in a row, 5 seconds, 20 seconds each, and then he copies them in like an editor. I use Camtasia and he goes, paste, paste, paste based.
Right. And then that way, that way, it's a living video. Now you could do. I like to have the New York skyline, because I've licensed a bunch of these, like from Adobe, whatever, go in and then add the. Through Headliner or through. Camtasia has these assets now where it has the audio. So at least there's some movement.
[00:45:20] Speaker A: Yes, I agree. I totally agree.
[00:45:22] Speaker B: Okay, so now to do. Right.
[00:45:24] Speaker A: So now you're getting into like my secret dream of what I really want to do, because I'm. I was thinking of what if you even went. So I like what you did because you even have some moving video stuff going on, right?
[00:45:40] Speaker B: To say, hey, animate this cover. Oh, okay. Have him walk up and kiss her, because that is.
[00:45:48] Speaker A: So what do people want? Do they want a static image for six hours? Do they want repeating static images like Paul did for six hours? Do they want some moving images like the thing you made in Grok, or would they want like a full on.
Not, not animated movie, but something that is like, like what you did. But I really like you. Chapter three, if you're watching, if you're listening to chapter three, ideally we're going to see something related to chapter three in the video, right?
[00:46:17] Speaker B: Yeah, that's what I did. So for the pot. The reason I did that is for the podcast. For every podcast episode, I had a different thumbnail for the chapter.
[00:46:25] Speaker A: Yes. Yeah, I had those videos that I'd
[00:46:28] Speaker B: spent a lot of time, so I did some of that and then I added some because I'm like, oh, it's. It's romantic. So you got to have Gail's hair blowing in the wind and stuff like that. The wolf howling behind her. And then Michael, because he's naked, because he just turned from a wolf, you know, because. Because, again, clothes don't transform from fur.
[00:46:46] Speaker A: Yeah, yeah. As. As.
[00:46:48] Speaker B: At least that's how physics works in my world.
[00:46:53] Speaker A: Okay, Mark. All right. This has been way too much fun, man.
[00:46:56] Speaker B: Yeah.
[00:46:56] Speaker A: And let's come back. Let me know when you're back from Ireland, and let's do it again, and I can show you or a billion more things.
[00:47:02] Speaker B: Yeah. So what I will do, Bradley, is I will try to use some of the things you taught me. I'll go in and add them and see what impact that has. I'll add some new videos based on what you taught me, and then we can measure. Hey, how did this work? So, I love that. Thank you.
[00:47:16] Speaker A: That sounds great. That sounds great. Fun. Awesome, Mark. All right. Thanks so much. All right, talk soon. Bye.
