Episode Transcript
[00:00:05] Speaker A: Spencer and I are speakers. We get a lot of questions about speaking and public speaking.
And after the first question, of course is, is do I really have to go up on stage?
Because people would rather poke themselves with a fork. And yet, as we've talked about that, one of the topics on this podcast YouTube channel is going to be stuck with helping our kids or helping people from younger generations with speaking.
Today we're going to talk about something that Spencer has been putting together, working on with helping you. Well, anyone. We, we say like our kids, but it could be adults as well with better speaking and speaking skills. And we have a variety pack of reasons why this is useful in today's world.
There we go. I just opened it up. Spencer, how was that?
[00:00:59] Speaker B: Amazing. Hello, everybody.
Yeah, I mean, for me, Look, I have two teenage sons. One is 18 and one is 16.
And I spend a lot of time thinking about what is the world of work going to look like for them? Because they're about to go into the world of work in the next five years.
And this is the five years where really, probably for the first time ever, we have absolutely no idea what the world of work is going to look like.
And we probably have a gut feel that what our kids are being taught at school is not going to be too relevant in the next few years.
So I spend a lot of time thinking about what skills do our kids need and do we need to at least take part in the next few years? Because it definitely has a feeling of. Whereas the, the reality that we grew up with and our parents grew up with and their parents grew up with was pretty much you go to school and then you go get a job working for a company. And, you know, two generations ago that was you would work for the same company for 40 years. And you and I, we worked for 40 different companies in 40 years and work for ourselves a bit. But. But there was always this element of like, you can get a job and you can work. And I think that's probably going to change because I think what we're seeing is companies are going to be able to do the same that they're doing now, but with less people or grow in a way that they didn't think was possible without having to take on extra people. So it, it definitely feels to me, at least, that the getting a job with a company is not going to be the standard, and that will become more of a, a niche thing, if you like.
Which I guess, like, begs the question, okay, so how are we all going to earn money? Like, how are Our kids going to earn money.
And yeah, if you listen to the likes of Elon Musk and the, you know, the people who are building the new world, and yeah, they will tell you this lovely dream of we're gonna live in this age of abundance where you can have any services and any money that you want.
And I think most of us don't buy that. I think most of us realize that, yeah, generally it's the, the people who run those companies and the governments that either make all the money or do it in a way that doesn't really benefit most of us.
So I think absolutely, we need to think about being more entrepreneurial, that we need to be able to find different ways to make our money.
And I guess that's where I've been spending a lot of time because I, I just think you've got to be more of an entrepreneur than working for a company. If, if intelligence is free now, if knowledge work is going to go away.
[00:04:08] Speaker A: Yeah, yeah.
[00:04:09] Speaker B: It's either probably the people who make the most are going to be plumbers and electricians. I think that's definitely one, one route to go. Unless Elon, Elon Musk's optimus robots are running around doing plumbing and mechanics and who knows, maybe one day. But.
[00:04:29] Speaker A: I see that's less soon than. I just heard a statistic that high school graduates are getting jobs more quickly than college graduates.
I don't know if that's just in the States or whatever, but. Because like the college graduates, you know, theoretically or, or typically it's the more whatever intellectual job. And so it's like, like a, a niece of mine, I think she's like a data analyst or something.
And I've. Well, hopefully she's not watching. Well, maybe she should be watching. I was going to say hopefully she, she's not watching this because I'm about to say something that's brutal. But on the other hand, maybe she should watch this because what I mean, if anything AI can do, it's analyze massive amounts of data and analyze it and make reports and stuff. Right.
And so Spencer just mentioned entrepreneurship, which is a big topic. And in fact, back to our poll where we put our ideas.
I wish we could add more items, but I would love to add entrepreneurship because I agree. I think that is such a biggie.
[00:05:37] Speaker B: Yeah.
What's the poll, Bradley? Tell us what the poll is.
[00:05:42] Speaker A: Yeah, yeah, we'll get a link in there too.
[00:05:44] Speaker B: Yeah.
[00:05:45] Speaker A: The poll from last week that we made was there were four options, you know, sort of help us answer. What would you like Spencer and Bradley to talk about in this podcast YouTube channel. And the options were health, wealth, relationships and purpose.
And currently there's a dead heat tie with health and relationships.
And then in third place is wealth and in fourth place is purpose.
I think we should also have a, a new poll because maybe we should have a poll on a regular basis. But like the entrepreneurship idea, I think I would rather put that in rather than purpose, for example.
So.
[00:06:29] Speaker B: Yeah, I think, Yeah, I think it's. I mean, because we, how many people did we have answer the poll so far?
[00:06:36] Speaker A: So far? 136.
[00:06:38] Speaker B: 136. So it'll be good to get. If, if you're watching this now, there will be, I guess Bradley, you'll put a link somewhere obvious near this.
[00:06:48] Speaker A: Yeah.
[00:06:49] Speaker B: YouTube video that they can answer the. Answer the poll as well. Because that would be nice to get it up to at least a few hundred or a thousand to see. Yeah. What, what's. What, what's in your mind at the moment or if you think, I don't want any of those that are on that list in the poll, but I really want somebody to help me with this. So you can also write that in the comments and say this is what we'd love you to cover.
[00:07:18] Speaker A: I would even, I would even prefer that. I would prefer a comment as to what specifically you have a specific idea that you'd like us to talk about. I would love that because then we get the real feedback rather than our sort of guesstimates at these. I mean, Spencer and I were just talking before we hit record. We said relationships is tied with health. We're like, what is that? What is that? What is relationships?
So. Okay, okay, I am going to, I am going to tie that in here really quickly because I'd like to bring it back to. We were talking about jobs and entrepreneurship and stuff. And one thing that Spencer showed me before we hit record was this. We were talking about sort of a resume. And how can you then show. Let's say you are looking to get a job.
Whether you're younger or older, you're looking to get a job and you can do the standard resume with a list of your things.
But then Spencer has put together.
It was gorgeous what you did and you made it very gamified and you were very practical about it. About. Yeah, there we go.
Show the thing you made and then show the thing you improved. Point to a result you got and. Or explain a lesson you learned. Yeah. So this is.
Yeah, for me this is very more hands on and Practical for somebody to understand rather than, you know, I was assistant manager at company XYZ and I helped improve. Blah, blah, blah.
[00:08:44] Speaker B: Yeah, yeah. I just think, you know, if I was 18 today, even I'm now 52. But as at 52, I think the same that, like, if you are going to try and get a job out in the world, it absolutely has. You have to be familiar with digital tools. You have to have like a digital fluency almost.
So if you can actually talk about, here's something I built using AI, here's something that I learned, here's how I change something for the better, I think that's much more likely to get you noticed. Whether it's, hey, come be a freelancer and help me do this in my company or here's a job, come do that inside this company. So I think it's, yeah, we need to really figure out how can we prove, here's something that we made, here's something that we made better, here's how we brought some results.
And I think that's definitely a way to get noticed and, and to. And to earn money.
Because I still see as much as the tools are absolutely amazing. And you, you know, if, if you, if you look at it, the, the various tools now can pretty much do. I think the Latest is like 80% of all knowledge work can be done as good as a human, if not better than a human.
[00:10:11] Speaker A: Wow.
[00:10:11] Speaker B: But what we see is people inside organizations still aren't using all of that capability. We're still, we're still, you know, we as humans will be much slower in our ability to get to where this tool can. These tools can do everything. But in the meantime, I think there's a lot of people out there that if they see a young person who is building exciting stuff and getting results and doing the thing that is going to allow you to earn money, whether it's freelance, whether it's in a job, whether it's whatever, talking about it on YouTube, it doesn't really matter. But I just think, yeah, there's certain things now that we need to do if you want to earn money. It's why I've been building tools with AI to figure it out.
[00:10:56] Speaker A: Yeah.
And as the common phrase goes these days, you're not going to lose your job to AI, you're going to lose your job to someone who knows how to use the AI.
[00:11:07] Speaker B: Yeah.
[00:11:09] Speaker A: And so, and then I, I kind of want to bring this back a little bit. I opened it up with speaking.
[00:11:15] Speaker B: Yeah.
[00:11:16] Speaker A: And because I see this and I. It's it's beautiful. It's gorgeous. And I, and we were even half joking. Although I think it'd be pretty cool if you had your resume even in more of a visual.
Visual like this. However, back to speaking.
[00:11:30] Speaker B: I've that. But yeah, Sc.
[00:11:33] Speaker A: Scarier of, of scarier. I mean, I know I talked about public speaking and people are super scared of that. What I think is even scarier than public speaking is a job interview.
And I, I say this because I haven't had a job interview and I can't remember the last job interview I had. But no, I can't, I can't. I had a job interview like a year and a half ago. I had one.
[00:11:55] Speaker B: Yeah.
[00:11:56] Speaker A: And, and so, so what happened? What has to happen?
You're there, real human, probably talking to at least one other real person. Maybe this is a later stages. Maybe you've already submitted the resume or submitted the document or whatever. Maybe you showed your cool chart about how you improve something. Great.
But then ideally, if it's a real job, you're going to be called in in person and, and more or less whether you want to call it presenting or not, you are presenting your case or why they should hire you.
[00:12:28] Speaker B: You're presenting yourself.
[00:12:30] Speaker A: Yeah, yeah, yeah. And I think if you can present the chart that Spencer just had up there, then, and if you can do that concisely, like clearly and concisely and not 14 tangents and not in an hour, but in whatever, a minute or three minutes or whatever your time frame is, you can say, I did this. I increased company X's profit by X percent whatever. You have your story and you have it down clear where you clearly state the problem you solved, who you solved it for, how you avoided failure and what does success look like.
And then learn to zip it and not blab on forever and say, you know, that's my, that's my case. That's one example of something I did. So if you can learn how to present that in sort of a packaged form, I think that's already a huge skill to have.
[00:13:31] Speaker B: Yeah, yeah, definitely. I have used at a very simple level. So this is something that you can use whether you're about to walk into a meeting or you're going to have a job interview or you're going to have to give a presentation.
And it's thinking about how do humans make decisions, whether that's to give, give you a job or change their mind about something, is that there's, there's three things that we need to, to think about. Because when you think about when you present yourself or you give a presentation, you're trying to make a change happen, and you're trying to change how somebody feels, how somebody thinks, and what somebody does. Those are the three things. And that's based on how we make decisions as a human. We need to emotionally connect to something first, and then we need to trust it. We need to rationalize that decision. And then there's the what do I actually go and do? Do I buy that thing? Do I give you a job? Do I say yes to something? And so what I do with many people is I say, just start by thinking about the person you're going to be interviewed by and say, what does that person feel, think and do right now about you?
Like, feel? They probably don't have any feeling. You're just a number. You're another application. They don't, you know, maybe there was something special that they saw and they're curious. So you might also think about, I want to do something in that application that makes them curious to see me, because that's good.
And thinking they're like, is this person going to be worth having? In my top three list of people that might get the job, for example, and do is the only do they're really doing doing right now is they're going to give you.
They're going to give you a job interview.
And then the next step is you think, okay, so now let me think about after I've spoken, after I've presented myself, after I've given my presentation, what do I want that person to think, feel, and do?
So you might then think like, so afterwards I want them to feel like, wow, this person is an exciting opportunity to get their skills inside our company. And what do you want them to think? They think that absolutely. They need to talk to the other people in the team and see if they're a good fit. And what do I do? I set up the next interview. And then you think about the before and the after, and you think, like, what do I need to say? What do I need to show? What do I need to present in order to make that change happen? The feel, think, do before, after.
And it's like. And you can do that in five minutes before you go into a meeting, or you could spend three days on figuring that out, depending on. On how important, important it is. Yeah. But, yeah, I just think, like, there's certain skills that I think like that that would really help people start to think about, okay, how can I be a better communicator? Because Again like the other thing that I showed you, if I bring this up on the, on the screen as well, is I started thinking about like, what are the skills that an 18 year old should be developing today?
Because I think there's certain things that companies are going to look for. So like communication I put at the top. Obviously I'm very biased, but I think communication has been building over the last five, 10 years as a critical soft skill anyway. But clearly now you have to communicate with clarity, whether it's you're dealing with humans or you're dealing with AI. Communication with AI is also critical. So I think there's the, the two parts of it and then you go to things like execution. Yeah. Can you actually do stuff? Can you build stuff and can you launch it and can you fix it? So like these are the things that we need to show adaptability. Like we have to be adaptable because the world is changing. If the only thing that we know for sure is the world is going to change, then we need to be adaptable. And taste and leverage I put there as well. But you know, we need to have this like creativity of what are people going to like, what things look good, what will work well, like we need to have a, an idea of our personal taste of what things will be out in the world. So I think like this for me starts to, and it's not perfect, it's still like a work in progress. And then on top of that you need to prove it, which is like the evidence stuff that we spoke about before. But I just think like communication is, is one of the critical skills I think that people are going to need.
[00:18:04] Speaker A: Because it's well to bring it back to humanity because again you, you can type all day and have ChatGPT write your report for you and write your book and write it or anything really. But when you're there again at the job interview or, or you got the job and you're at the company meeting and you have to stand up and present your case or whatever. Well, we're back to communication. Can you get across what you need to get across clearly and concisely and that is presentation skills.
Because the AI ain't going to do that for you.
Well, I guess at some point robots.
[00:18:45] Speaker B: Yeah, I think for me it's, you know, what I've done with various LLMs, but Claude especially is, I've trained it to be a sparring partner when coming up with, okay, how do I want to communicate a certain thing to a certain person? So absolutely it can make it Quicker it can, you know, again, it never gets it perfect. You have to still work with it. But like I have.
I think I shared it with you. Like I have a prompt that like really is not about giving me the answer.
It's about challenging my thinking and asking me questions and getting me and re asking or restating the question.
So sometimes it's not about getting it to give you the answer, but helping you get to the answer, which I then think comes up with some interesting stuff. Yeah, but yeah, I just think at the moment that we absolutely have to be able to communicate things in a way that's with clarity and persuasion if you want to be successful.
[00:19:55] Speaker A: I'd like to add a point to what you said about. I really like how you have this.
Again, we're sticking with a job interview, the pre interview.
What does the interviewer help me out? Is it think, feel, think and do?
[00:20:11] Speaker B: Feel, think and do.
[00:20:12] Speaker A: Yeah, feel, Feel, think and do. Okay, before and then after the interview.
So as I think you know, Spencer, but for everybody else and if you watch any of my stuff, I often talk about Donald Miller and story brand.
And I'll try to remember to put a link in the. In the description here. They have this theater program where they do. It's like old school radio theater where in a storytelling theatrical format, they tell this whole story of this game company, like a board game company, and how the brothers inherited from their dying mother and they have to make the company a success.
And it's all about storybrand and how you're telling the story.
And the goal of Donald Miller, his big secret is that you are not the hero of the story.
So to apply the story brand Donald Miller stuff to the job interview, again, if you put yourself in the form of the guide, who's going to help the hero? How can you help the company? So that's where you're thinking, just like Spencer says, you're thinking about what they feel, think, do. I'm trying to put my feet in the shoes of that interviewer and what do they need and what do they. What do I want them to think and what I want them to do, what I want them to feel and how can then I help them get to their goal?
And it's funny, in the theatrical version of this game, they kept saying, okay, well why is this good to sell the board game? And the sort of the dummy guy, the big brother, he says, so the company makes money. And he says, well, yeah, but what does it do if the customer buys another game?
We make more money. No no, no.
What is the benefit?
So this is very interesting. I don't know if I'm speaking of, speaking of talking clearly and telling your story clearly. I'm going to put the link down there. It's one hour long. It's very good. And if you get that storybook story brand framework, you'll really have an idea of how to put yourself in the other shoes.
[00:22:26] Speaker B: And so I can help people be a mind reader.
So if you're, if you're gonna think about somebody who's going to interview you or you are thinking about somebody that you need to pitch to, I can absolutely tell you in five words what they're thinking about.
What, what will my boss think when, when you, when you, when you look like what? One of the things that. One of the sobering statistics I found in the world of work was 40% of B2B purchase decisions end in no decision because people are scared of risk.
Because if I do this thing, if I recruit this person or I buy this expensive software and it goes wrong, my head is on the chopping block.
So when they're, when you think about somebody who's going to be interviewing you, they are thinking, is this the right decision? Will this person get on with everybody else in the company? Will they do the job? Will they be able to be onboarded quickly and get up to speed? You know, it's all about, where's the risk?
So like, so when I say to anybody, when they're thinking about and. And this will go into a whole thing about, you know, our emotions, but we have eight emotions. And emotions are physical and they're unconscious and they happen fast. And out of the eight, we have five that are negative, the survival emotions. So anger, fear, shame, hate, disgust. The reason we have five that are negative and they're called our survival emotions is because of our fight, flight or freeze.
Yeah, absolutely. Without fail. If you're going to go to a job interview or you're going to go to present to somebody or you're going to speak in a meeting, you. I guarantee that your audience will be in survival mode because they're thinking, who is this person? Is this going to be a waste of my time? Are they just trying to pitch me? Can they do what they say they're going to do? They're in defense mode because that's who we are as humans, like our fight, flight or freeze. And what we want as communicators, if we're presenting or doing a job interview, is we want them in the attachment emotions, which is where Joy and excitement and curiosity and things like that live and. And because then they're going to take our message much, much more. And the beauty of all of this is the eighth emotion, which is surprise, is the only emotion that can switch somebody from survival to attachment. So if you bring an element of surprise in at the beginning, you will make them curious. So that could be by putting something up on the screen. It could be by sending them something in the application. Like instead of sending them a cv, you send them. Yeah. Some kind of visual like this that talks about. Here's the five things I did last month with AI that you don't do what they ask. You did something different, but it will make you stand out. And they're curious and they're like, who is this person? I want to talk to them. So how can you. How can you do all of these things to get somebody into that, like, right. Frame of mind? Because people are all about risk aversion. It's. It's when you go and do that job interview, when you give that presentation, they're in survival mode. How is this going to go wrong? What is my. What's the story? I'm going to go tell my boss where's the risk?
And you need to make them feel safe. You need to give them the. Here's how you sell this internally. Here's how you make sure that it's the right decision. Because, like, we're all the same. It's biology.
Emotions are just biology. We haven't changed in tens of thousands of years. So it's. In a way, it's like those eight emotions are a shortcut to everything. It's how you can manage your nerves, everything.
Anyway, I'll shut up now.
[00:26:27] Speaker A: No, I love that because of all of those emotions you said, sort of the one where we have a little bit of influence, where we can do something about it kind of sounds like surprise.
[00:26:39] Speaker B: Yeah.
[00:26:39] Speaker A: Is that right?
[00:26:40] Speaker B: So that's powerful emotion in communication. Definitely.
[00:26:44] Speaker A: So something that's out of the ordinary or just a little different or unexpected thing, and that will.
[00:26:51] Speaker B: Then you're trying to create a curiosity gap in somebody's mind. You're trying to make them think, huh, I didn't know that. Or what I want to know more. Or, oh, this might help me in the future.
So. Yeah. And there's a million ways you can do that, from the format to a statistic to a story to. There's many things that you can do, but you want to create an element of surprise. And I don't mean suddenly Go right. Or like, you know, so it needs to be a relevant surprise, but something that makes people see you in a curious way, not in a defensive. Like, is this going to be a waste of my time? Is this somebody I should, you know, so you. You want them to feel quickly out of the gate.
I'm happy I'm talking to this person. It's a good decision.
[00:27:47] Speaker A: Okay, so a relevant surprise. Not like you say something completely. You're gonna wear rain boots and.
[00:27:55] Speaker B: Yeah, yeah.
[00:27:57] Speaker A: Because polka dot.
[00:27:58] Speaker B: Yeah. If they think you're weird, that will keep them in survival mode. That they'll be in, like, defense mode.
[00:28:05] Speaker A: You.
[00:28:05] Speaker B: You want them to. And why is surprise.
Why does surprise do this in the brain? Like, if you think back to when we were all running around, you know, 400,000 years ago, it might be that you met somebody and they said, hey, you know what? Over that mountain around the corner, there was this amazing blueberry bush with lots of fruit on it. Like, the, The. The surprise works because we are looking for things that will help us be successful in the future, that will help us survive in the future. So going back to what you said, Bradley, about. Yeah. If you're telling a story, I always want my audience to feel like they're the hero of the story and I'm the mentor. It's the same thing. You. You're kind of trying to say, like, you're the hero. I'm going to make sure that you're going to be successful and you're going to go do this.
You know, how are you going to be successful in the future? So that's what you're trying to say. If you're going to a job interview, you're basically trying to get across to that person that you're going to make them a superhero because they recruited you because it was a good decision, that you did good things for the company, and you need to make them feel like the risks are a lot less.
[00:29:16] Speaker A: Yeah.
And to continue on the hero's journey, I'm the guide. I'm going to help you become a superhero. And how am I going to do that? Because I have a plan.
[00:29:26] Speaker B: Magic weapons as well.
[00:29:27] Speaker A: Yeah. Magic reps. I have a surprises, but I have a plan and I. Ideally, I have some experience, like you said with your, with your chart. I did this, this and this.
And so I, I have proven experience that I can make you even more successful.
[00:29:42] Speaker B: Yeah. If you, if you look, if you look at the Nike. The Nike marketing machine.
[00:29:49] Speaker A: Yeah.
[00:29:49] Speaker B: The whole marketing communications of Nike, whether they realize it or Not, I guess they do, is the Hero's Journey. Because I'm a runner. I love running. So. And I want to do a marathon. And I think I. I can barely run 100 meters. It is impossible for me to run a marathon. So that. That's a bit like, you know, Luke Skywalker, when he was working on the farm, didn't think he would ever do anything audacious. And so as a runner and I get into the Nike world, their message is, first of all, the call to adventure. The call to adventure is just do it.
That's their call to adventure. To get off the sofa, to put your trainers on, to get out of that door and make a start. But then when you're out there, you have things like the Nike app. So the Nike app is basically the friends and allies. Because you've got. Yeah. Running coach in your ear, going, well done. You just did 100 meters. You did a kilometer. Go on. So they give you the friends and allies. There's the. There's the kind of, like, they're. They're the classic mentor. Like, they're. They're the Obi Wan Kenobi. They're helping you, and they give you the magic weapons instead of a lightsaber. They give you the trainers, they give you the app, they give you the events. So if you look at it, it's the.
It's the Hero's Journey classic.
Yeah.
[00:31:13] Speaker A: If you listen to too much Donald Miller and storybrand, he'll say, I'm so sorry, but I'm gonna ruin all movies and all books for you.
Because most movies and books follow some version of the Hero's Journey. Yeah. And why is that the case? Because it works.
[00:31:29] Speaker B: Yeah.
[00:31:30] Speaker A: And that's also where. Because I, like you mentioned curiosity gap, you could even. Okay, this is sort of an advanced tactic here, but if you can get your interviewer curious and even tease him along a little bit. Right. I'm going to tell you how I increase the profits by the last place where I work by 15%. But I'm going to tell you that a little bit later.
It's a little snarky, but they'll be like, whoa, I want to hear, how do you do that? Why don't you tell me now? Oh, I don't know. I'm getting there. I'm getting there.
[00:32:01] Speaker B: I always say to people that if you're giving a presentation, the most important slide, the most valuable real estate, is the very first slide. Because normally, as you walk into a room that's already up on the screen, and it stays on screen for 10 minutes whilst people are bringing coffee, chatting, how's the kids? All that kind of stuff. And actually most people just put the name of the meeting, the day, their name, whatever. And actually that's where you put your main message. Message. And you can do it as how we will.
How we'll make an extra 5 million in Q3.
So when anybody sees that, they're like, I want to know how they're going to do that. So you can use the, the kind of like the very first slide of your presentation as a way to create a curiosity gap before you even start talking about the content of the meeting. So I think it's. Yeah, it's. It's. Yeah, it's like you say it's a bit like the YouTube thumbnail.
I want to create a curiosity gap that you want.
[00:33:03] Speaker A: Like, yeah, yeah.
[00:33:05] Speaker B: What is five ways to make a million or go from one million. Go from zero dollars to a million dollars. Like you're creating a curiosity gap. Because I want to know how. Like, yeah, how. How can you apply that to a job interview? How can you apply that to.
I'm about to go in and present something to somebody somewhere.
[00:33:26] Speaker A: Okay, I'm going to put us on the spot here as, as we wrap up and what then for our talk we just had.
[00:33:36] Speaker B: Yep.
[00:33:37] Speaker A: What might be the slide.
What might the slide say based on. We just. What we just discussed.
That's the teaser or the curiosity gap or the surprise element of our. You. Our YouTube video we just recorded.
Any ideas?
I know it's hard to put on. Be put on the spot.
[00:34:00] Speaker B: Why a curiosity gap is the most important communication. Something that's too long.
Because the curiosity gap, if you don't know what curiosity gap means, that might make you curious enough to.
To do it. Or you would go with something around, like the secret something to help you get a job in the world of AI or.
[00:34:27] Speaker A: Oh, yeah, yeah.
[00:34:28] Speaker B: 5. Five important skills to thrive in the world of AI or something like that.
[00:34:35] Speaker A: Yeah.
So then if we were. See, I. I don't know if you're.
[00:34:39] Speaker B: Watching this video, if you're watching this video, what do you think would be cool? If you've listened to us, what would you.
[00:34:46] Speaker A: Yeah, and speaking of AI, we will. I'm definitely of course going to ask AI hey, what is our. What is our banner headline for this?
[00:34:56] Speaker B: How. How to create a curiosity gap in the mind of, of the viewer.
[00:35:02] Speaker A: Yeah, but you're right. If you don't know what a curiosity gap is, then you just. It doesn't intrigue you because you don't really know what that means. And so if you, if you go a little simpler, like I like your job interview, how to, you know, five, five surprise tactics to get that job, to ace that job interview.
[00:35:23] Speaker B: Yeah.
Five ways a curiosity gap can also sometimes I think like specifically YouTube thumbnails have become very formulaic. So you see lots of five. Five this, five that. You see that. Yeah, exactly. You see there how to go from zero dollars to a million dollars or I think it's. Yes. Sometimes it's, it's a bit like Seth Godin in the Purple Cow. Like, you know, something remarkable is something worth making a remark about. And normally that's because it's weird, it's different, it's unusual, it's new. Yeah.
And again, that creates the curiosity gap because people are always thinking, ah, can this help me be more successful in the future? Can it get me to a place in the future where I do better? So I think it's that balance between how do you give people a sense of they'll be, they'll be safer, more successful in the future.
[00:36:24] Speaker A: Yeah.
[00:36:25] Speaker B: And I need to know the map.
[00:36:28] Speaker A: Will watching Bradley and Spencer's video help me with will change your life now?
Will help me make a million dollars this weekend? No is a quick answer to that one. Yeah.
Will it help me potentially get that job interview? Will it help me prepare for my next presentation? Will it help me, you know, a teen teenager or twenty something or any age, but because we keep thinking about our kids, will it help me communicate better to my company?
[00:37:04] Speaker B: Yeah. Yeah.
[00:37:05] Speaker A: It's not very sexy.
[00:37:07] Speaker B: If there's one thing that people take away from this video and what I want people to know is you have to absolutely think about how do I make an emotional connection with the person I'm talking to and how do I prove to them that this is a good decision? Emotion plus trust is how people make decisions. So, you know, it's about not thinking about you and what you need to say about yourself. Start with what are they thinking, feeling and doing right now?
And how do I want that to change? What do I need to say to make that change happen? Because we communicate. It's all about, we're trying to make a change happen. Change how they think, change how they feel, change what they do like. And most people start with themselves because we're all, we're all our own hero in our own story. But.
[00:38:01] Speaker A: Right.
[00:38:02] Speaker B: But we with communication, it's absolutely about seeing the other person as the hero of the story. And how do you help them? How do you help them be more successful?
[00:38:14] Speaker A: Yeah, I wish I had learned that a little earlier.
Like a lot earlier.
[00:38:20] Speaker B: Me too. Definitely.
[00:38:21] Speaker A: Yeah, it's, you know, I think that that's one of the themes I would like to have in our. Our channel here is also, you know, sometimes I like these witty titles. Like there's some. There's a good one, sort of. You know what I wish I knew then. Something like that. Right?
[00:38:37] Speaker B: Yeah.
[00:38:37] Speaker A: So I think 10 things.
[00:38:39] Speaker B: 10 things I wish they Taught Me at school.
[00:38:41] Speaker A: Yeah, yeah, yeah, exactly. So, okay, we will. Well, you will see, dear. Dear viewer and listener, you will see what the title of this. This episode will be when we get a summary from AI to tell us what it was about.
[00:38:57] Speaker B: And feel free to tell us how it could be better.
[00:39:00] Speaker A: Yes. And what you'd like to hear next. And I'll put a link. I'm saying this to myself to not forget. I'm going to put a link to the poll also, please, if you go to the poll and there's something you'd like, some other thing, please put a comment in there, even if it's just one word, whatever. And then I'm going to put a link to that theater program from Donald Miller and storybrand. It says it's two and a half hours, but the theater part's only an hour. And it's very good. It's almost like a marketing 101 education in an hour.
I'm such a fan. It's so good.
And that's it. All right. This has been episode. What are we, one?
If last one was zero.
[00:39:40] Speaker B: Yeah. Let's call it.
[00:39:42] Speaker A: It's done.
[00:39:42] Speaker B: Officially, episode one.
[00:39:44] Speaker A: We're done.
Thanks for watching. If you're still here, you are a rock star. Please leave a comment, let us know what we can do better.
And if this was terrible, send us a direct message.
[00:39:57] Speaker B: No, don't.
Take care, everybody. Thanks for your time. We appreciate.
[00:40:03] Speaker A: See you next Saturday.
